Kristen Braid

Brand & Marketing Lead

Divorce is a strange thing. It happens in legal offices and courtrooms, on paper and in signatures, but its true impact unfolds in the quiet spaces of a child’s life—the rooms that no longer feel like theirs, the routines that shift overnight, the sense of home that, once so certain, becomes something to navigate rather than return to.

When I was 15, my parents divorced. In the process, I lost not only my physical home but also the invisible sense of home that my family once provided. My brother and I, young as we were, seemed almost peripheral as the adults sorted through material assets and new living arrangements. No one really spoke to me about the dissolution I was experiencing, though I would have benefited greatly from support and a transition that centred the children involved.

Fast forward to today, and I find deep meaning in my role as Brand & Marketing Lead at Panko Collaborative Law & Mediation—a firm dedicated to helping families navigate separation and divorce in a way that fosters cooperation, minimizes conflict, and, most importantly, considers the long-term well-being of everyone involved. My work ensures that our messaging, visuals, and digital presence reflect that mission. From website design to marketing strategies, I focus on creating an approachable, informative brand experience. I also support our team by developing the digital materials and resources they need to communicate effectively with and guide their clients.

With a background in digital marketing, branding, and content strategy, I have helped businesses and organizations define their voice and build meaningful connections with their audiences. I also run Mood Marketing, where I support purpose-driven entrepreneurs with website design and ethical marketing strategies that help them reach their ideal clients.

When I’m not playing in the world of marketing, I’m immersed in the beautiful chaos of family life. My husband and I have two daughters who keep us on our toes. Whether I’m out exploring nature, enjoying a quiet evening, or diving into a creative project, I find inspiration in the small, everyday moments that make life whole.